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Taking an entirely organic approach, we filmed a variety of UGC videos in-house as well as repurposed influencer footage provided by The Essence Vault into TikTok format.Ĭreative testing has always been at the forefront of my ad strategies, and it’s even more important on TikTok due to the nature of the platform. These quick wins and continued success can be attributed to the creative strategy instilled since day 1 of working with The Essence Vault. We are seeing similar numbers to Q3 in Q1, which is amazing!” “You gave us the confidence to spend up on TikTok and Snapchat. Increased Snapchat ROAS from 1.16x to 3.09x.Scaled to $50k in spend in the first month on TikTok advertising.Over a 2.5X ROAS on TikTok within one week of launch.20 new creatives produced within 8 weeks.Over the course of working together in the last 2 months, here are a few more notable metrics: Within the first week of taking over Snapchat, ROAS was boosted to a ROAS over 3.5x and we were able to successfully scale and triple ad spend - something that The Essence Vault or its previous agency hadn’t been able to do. When The Social Savannah took over, she restructured the account using her proven best practices and launched 10 new creatives optimized for Snapchat. Prior to working with me and my creative team, The Essence Vault entrusted their Snapchat ads campaigns with another agency but were continuously hitting 1x ROAS. Then, TikTok became The Essence Vault’s #1 source of revenue. To start, we produced 3 new creatives right off the bat using The Essence Vault’s existing assets and UGC filmed in-house to test in our new campaign. Within one week of onboarding and campaign launch, we were seeing significant spikes in site traffic, overall conversions, and ultimately revenue for The Essence Vault. The success can be attributed to our strategic organic creative, leveraging TikTok trends for in-feed ad placements, and broad targeting to refine best-performing audiences. In fact, in less than one week, TikTok became The Essence Vault’s #1 revenue driver, surpassing Facebook and Instagram. We had multiple new, original creatives to test and it didn’t take but a few days to start seeing results after launching campaigns. We got straight to work and started filming UGC with product samples. Being that The Social Savannah has several years of experience and a well-known creative expert on both platforms, The Essence Vault recognized the importance of needing top-notch, platform-specific creative and knew we could deliver. With a desirable low-priced product offering, Snapchat and TikTok were the perfect platforms to expand on. The Essence Vault, a UK-based fragrance brand that carries dupes for several designer fragrances, came to The Social Savannah wanting to diversify their advertising beyond Facebook and Instagram.